Group of 36 mini-dress wearing women were ejected from the Holland-Denmark match when Fifa heads accused them of wearing the outfits to promote (Bavaria) a Dutch beer brand that was not one of the official sponsors (tactic known as “ambush marketing”).. Only Budweiser beer is allowed to be marketed in the stadium

DAMN Bavaria is accused of Ambush Marketing which is illegal in South Africa, and 2 women were arrested and released on $1300 bail for their role in sending the women to the game in the mini-skirts

This entry was posted on Wednesday, June 16th, 2010 at 8:35 pm and is filed under DAMN Moments in the News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.